Creating engaging content for your business blog or soci can be tricky. It’s important to consider your audience and what they’re interested in.
Engaging content can help grow your brand awareness by encouraging your audience to share it on social media, email it to their friends, or tag a friend in the comments section.
1. Create a content calendar
A content calendar is a wholesome tool to track all your content creation activities. It should include deadlines for all the steps involved in a single piece of content – such as research, writing, proofreading, editing, and design. You can even use some tools that offer workflow management directly within the calendar (CoSchedule, Asana and Trello are among them).
The first step is to set clear goals. This could be to drive traffic, generate leads or boost brand awareness. These goals should be clearly defined so that the entire team can align their work with them.
Then, decide on your publishing cadence. There is no perfect schedule, but it’s important to be consistent and create a rhythm that makes sense for your business. Make sure to factor in events, holidays, and industry newsbreaks.
2. Create a content strategy
A clear content strategy helps you create and manage your online content with the right goals in mind. It also allows you to measure content performance with various tools and software, collect and analyze data insights, and make changes accordingly.
Start by defining who you are creating content for. This will help you decide on the content topics and formats that fit your audience’s needs and interests. Having a clear goal in mind will also help you develop a strong content marketing plan, including keyword research, SEO tactics, cross-channel promotion, and other relevant strategies.
Good quality content engages readers and drives traffic to your website, increases brand awareness, and encourages conversations on social media or in real life. This can lead to increased sales, leads, or conversions.
3. Write with passion
A successful business blog requires more than just a great writing style. In order to create engaging content, you need to think outside of the box and incorporate different elements.
One way to do this is by using storytelling. This will help your readers connect with your content and it will also allow them to see your passion for your business.
Alternatively, you can use statistics and data to give your readers interesting information that will keep them engaged. You can also share quotes that are relevant to your topic. Finally, incorporating personal experiences into your content is another way to make it more engaging.
By following these tips, you can create engaging and impactful content for your business blog or socia. By doing so, you will be able to attract more customers and grow your business.
4. Share your content on social media
The goal of creating engaging content is to reach your audience, whether that be with the content itself or promoting it on social media. Getting your content shared on social media increases its reach and can help grow your business’s brand awareness.
The key to sharing your content on social media is to make sure it’s compelling, interesting and relatable. People share content that satisfies one of their two driving motivations: status or emotion. For example, stories like the one about the waitress who received a $0 tip tend to be very popular.
Other types of content that are great to share on social media are statistics, data and newsworthy information. All of these can help you gain more engagement on your website. You can also add engagement forms to your website, such as quizzes, surveys, polls, chatbots, built-in courses, and even checklists.
5. Make your content SEO-friendly
Writing content that readers will engage with takes a lot of skills. You need to know how to create compelling headlines, use relevant keywords and understand SEO writing best practices.
However, you also need to take into account the user experience (UX). Your content needs to be easy to read and understand. This means using paragraph breaks, bullet points and white space to make it easier for readers to scan through the content.
You should also use blog categories to help search engines find and rank your content. These are similar to the newspaper sections and can be an effective way of organizing your content. Additionally, including relevant facts & statistics and scientific evidence from a reputable source can increase your content’s credibility. This will in turn keep readers engaged and increase your content’s SEO ranking.
