Business Pro Advice

Advice From Business Experts

Customer Relationship Management

How Customer Relationship Management Can Transform Your Business

Customer relationship management (CRM) software helps organizations maintain and organize all contact information for their customers. These programs are essentially the digital version of an old-school Rolodex. They help you manage your relationships with customers by keeping track of sales,…

How Customer Relationship Management Can Help Your Business

The concept of customer relationship management (CRM) dates back to the 1970s, when businesses had no technology and relied on frontline asking and annual surveys to gauge customer satisfaction. At the time, companies relied on standalone mainframe systems to automate…