Setting Goals for Customer Engagement
Establishing clear short and long-term customer engagement goals is integral to developing an effective strategy. To accomplish this task, identify key metrics to track and set milestones for your teams to accomplish. Customers now expect instantaneous response and a seamless…
Strategies for Boosting Sales in a Down Economy
The economy goes through cycles of growth and decline. When a company has a sales strategy that can help it thrive during economic downturns, its revenue stream is less likely to dry up. Strategies for boosting sales in a down…
How to Create Engaging and Impactful Content For Your Business Blog Or Soci
Creating engaging content for your business blog or soci can be tricky. It’s important to consider your audience and what they’re interested in. Engaging content can help grow your brand awareness by encouraging your audience to share it on social…
How Customer Relationship Management Can Transform Your Business
Customer relationship management (CRM) software helps organizations maintain and organize all contact information for their customers. These programs are essentially the digital version of an old-school Rolodex. They help you manage your relationships with customers by keeping track of sales,…
How Customer Relationship Management Can Help Your Business
The concept of customer relationship management (CRM) dates back to the 1970s, when businesses had no technology and relied on frontline asking and annual surveys to gauge customer satisfaction. At the time, companies relied on standalone mainframe systems to automate…