How Customer Relationship Management Can Transform Your Business
Customer relationship management (CRM) software helps organizations maintain and organize all contact information for their customers. These programs are essentially the digital version of an old-school Rolodex. They help you manage your relationships with customers by keeping track of sales,…
How Customer Relationship Management Can Help Your Business
The concept of customer relationship management (CRM) dates back to the 1970s, when businesses had no technology and relied on frontline asking and annual surveys to gauge customer satisfaction. At the time, companies relied on standalone mainframe systems to automate…