Sustainability is the need of the hour considering climate change and resource depletion. However, there is a common belief that giving priority to environmental, social and governance (ESG) issues will result in decreased profits for companies; this is not true…
AR success lies in understanding customer journeys and creating experiences that enhance lives. To do this effectively requires an inclusive team of specialists working on creating an AR marketing campaign with user needs in mind. AR marketing can create powerful…
Corporate social responsibility (CSR) refers to businesses’ commitment to supporting both their communities and society as a whole through various practices and efforts, such as philanthropy and community volunteering, environmental efforts, changing production or purchasing processes in order to reduce…
Brands competing to capture consumer attention on social media must use their narrative to elicit an emotional response in consumers – whether that’s joy, sorrow, fear or something in between – with powerful, well-crafted content that has an unmistakable emotional…
International expansion can be an exciting yet risky venture that requires meticulous planning and strategic management to ensure its success. Make sure your company is financially prepared for global market entry by creating financial projections based on expected sales and…
As businesses expand, they often require new skills that enable them to meet challenges and emergencies more efficiently. An online executive MBA program provides leaders with all of the resources and training necessary for success in leadership positions. Before any…
Brands competing to capture consumer attention on social media must use their narrative to elicit an emotional response in consumers – whether that’s joy, sorrow, fear or something in between – with powerful, well-crafted content that has an unmistakable emotional…
Coming up with innovative business ideas can be difficult for aspiring entrepreneurs. One approach is to look at current events and trends with a business mind in order to identify possible ideas. Example of Coronavirus Pandemic and Startup Ideas. Other…
Establishing clear short and long-term customer engagement goals is integral to developing an effective strategy. To accomplish this task, identify key metrics to track and set milestones for your teams to accomplish. Customers now expect instantaneous response and a seamless…
Cash flow is the amount of money coming in and leaving your business, and its management is essential for financial security and growth. Experts advise implementing best practices for managing cash flow such as promptly billing customers, offloading inventory and…
Augmented reality (AR) has also ushered in a new online landscape of retail sales by blurring the line between the physical and online worlds, from Snapchat’s Lens filters to when technology companies such as Niantic, Google, and Nintendo joined forces…
Effective sales strategies require a commitment to continuous improvement, which means establishing metrics and reviewing them on an ongoing basis. Selecting an effective sales strategy depends upon gaining an in-depth knowledge of your customer and understanding their preferences and barriers…
Brands competing to capture consumer attention on social media must use their narrative to elicit an emotional response in consumers – whether that’s joy, sorrow, fear or something in between – with powerful, well-crafted content that has an unmistakable emotional…
The economy goes through cycles of growth and decline. When a company has a sales strategy that can help it thrive during economic downturns, its revenue stream is less likely to dry up. Strategies for boosting sales in a down…
Sales Presentations are vital tools for a business to increase its sales. They can help convince consumers to purchase a product or service by providing data and statistics on how your products or services can help them solve a problem….
Besides savings and bank loans, startups have access to alternative means of capital such as crowdfunding, angel investors and venture capitalists. Entrepreneurs should weigh the pros and cons of each option prior to committing to cater their business’ needs, growth…
If you’ve woken up with a brilliant business idea, don’t jump straight to creating a website or launching your product. First, you’ll need to conduct thorough market research. This may not sound exciting, but it’s one of the top reasons…
Employees can cost your startup more than their base salaries and benefits; their presence can result in payroll taxes, equipment expenses, training expenses and loss of productivity. Based on your state’s law, it may also be necessary for employees to…
If you want to start a business but do not have a lot of money to get started, there are some great businesses you can start for less than $1. From a voice over artist to an errand service, you…
Getting a startup off the ground is a huge deal, and while many startups succeed, a large percentage of them fail. This is especially true at the early stages of a startup, when many of the mistakes associated with the…
AI tools have been adopted by accounting firms to increase efficiency and remain competitive by helping their clients meet increasing regulatory requirements. The key will be learning how AI can turbocharge existing processes and learning how to automate. This article…
Accounting for Growth: Scaling Your Business is part of Tony Robbins’ business content series that highlights essential principles and strategies for long-term success. Scaling is the art of expanding your business in such a way that ensures steady, sustainable revenue…
Organising your finances can be both time-consuming and daunting, but there are tools out there to make this task much simpler. Accounting tools are designed to streamline processes through automation, helping save you time by eliminating manual data entry. They…
Teaching ethics to accounting students is an important aspect of the discipline, and many universities now include ethics courses in their curriculums. It is essential that students learn about ethical issues, as ethical behavior is fundamental to the profession. These…
Accounting is the process of recording financial data and conveying it to various users, from shareholders to regulators. No investor will buy shares without studying the company’s accounts. But how does accounting work? This branch of economics has been around…
