How to Get the Most Out of Fashion Trade Shows
If you’re a new exhibitor at a fashion trade show, you may find it overwhelming. You’ll probably want to relax after the show and meet new people for a drink, and maybe take in some sightseeing. First impressions are important, so do your best to stand out, but remember that your face says a lot more than your clothes. Be polite and friendly. You can still make friends while you’re at the show, so be sure to dress to impress.
One of the most exciting events that combines shopping and business networking is STYLEMAX, an annual women’s apparel trade show in Chicago. This event is an excellent opportunity to network with industry peers, as well as meet retailers, media, and influencers. The event also provides a variety of marketing opportunities for exhibitors, such as mailing lists and sponsored social media. That way, your booth fee goes further than just the price of a coffee.
Be sure to keep your booth staffed. When a prospective buyer is interested in your product, an empty booth will make it look unprofessional. Always have staff on hand at your fashion trade show booth. This will ensure that potential buyers get a good impression of your company. In addition, it will give potential buyers the opportunity to ask questions. As with any other tradeshow, you must be prepared to answer any questions that come your way. You may even want to consider purchasing a booth rental for a future show.
Many fashion trade shows host educational sessions. These seminars focus on relevant topics in the fashion industry. Attending these seminars can help you advance your business. As you grow as a fashion brand, you’ll be able to better understand what the market needs and what trends are trending. That’s why attending these shows is an invaluable investment. So, get prepared! Consider all of the benefits:
Make sure to follow up with your leads. After a fashion trade show, you should send out personalized thank-you notes to your targeted buyers. This will keep the conversation going and remind attendees that you still exist in the industry. In addition, follow up with them within a few days. If you’re at a fashion trade show in New York, make a reservation for the next year while you’re in town. You’ll be glad you did!
London Fashion Week has a long list of notable designers and brands. There are several major fashion trade shows that buyers from around Europe attend, as well as several smaller independent events. The biggest shows, such as London Fashion Week, attract all buyers, while smaller boutiques and specialist niches attend smaller events. Pure, for example, showcases some of the leading names in womenswear and menswear. Also, it is a great place to find emerging designers and new labels.
Global Sources Fashion – a leading clothing and fashion trade show in Asia, is an important platform for sourcing and connecting with Asian manufacturers. It attracts more than 10,000 visitors and hosts more than 1,000 exhibitors. It’s dedicated to strategic sourcing, and the majority of visitors are decision-makers. In Europe, the MODA fashion show is a major event that attracts more than 10,000 qualified buyers and 700 exhibiting brands. This show also has a rich conference program, and great press coverage.