A Critical Analysis of the Impact of Negotiation on Sales Outcomes.
Sales negotiations can be an often challenging and trying experience for both parties involved, yet value creation remains key to ensuring a win-win outcome. Doing this involves anchoring an ambitious offer early on while offering alternatives at appropriate points during…
The Impact of Augmented Reality on Retail Sales
Augmented reality (AR) has also ushered in a new online landscape of retail sales by blurring the line between the physical and online worlds, from Snapchat’s Lens filters to when technology companies such as Niantic, Google, and Nintendo joined forces…
Sales Strategies That Work – How to Close Deals Effectively
Effective sales strategies require a commitment to continuous improvement, which means establishing metrics and reviewing them on an ongoing basis. Selecting an effective sales strategy depends upon gaining an in-depth knowledge of your customer and understanding their preferences and barriers…
Brand Storytelling in the Age of Social Media
Brands competing to capture consumer attention on social media must use their narrative to elicit an emotional response in consumers – whether that’s joy, sorrow, fear or something in between – with powerful, well-crafted content that has an unmistakable emotional…
Strategies for Boosting Sales in a Down Economy
The economy goes through cycles of growth and decline. When a company has a sales strategy that can help it thrive during economic downturns, its revenue stream is less likely to dry up. Strategies for boosting sales in a down…
How to Craft Effective Sales Presentations
Sales Presentations are vital tools for a business to increase its sales. They can help convince consumers to purchase a product or service by providing data and statistics on how your products or services can help them solve a problem….
Sales Promotion Techniques
There are several sales promotion techniques that companies use to attract customers. One of the oldest and most popular is using coupons. Coupons are small pieces of paper that offer a discount on a specific item. These are distributed with…
The Importance of Aligning Sales and Marketing
A well-organized sales and marketing department can increase your business revenue and profits. The roles of a marketing manager and salesperson are very similar. Those who handle sales and marketing activities work together to reach consumers, establish brand awareness, and…
How to Succeed in Sales
A salesperson’s job is to close deals and earn money. This involves developing relationships with clients and identifying their needs. In a world of fast-paced, online competition, being a salesperson means working under pressure and proving your worth to potential…
Sales Engineer Jobs
Sales engineer jobs are in high demand. These professionals are crucial to the success of a sales team. They are responsible for the technical knowledge of products, ensuring that customers are fully satisfied with their purchase. In addition, these professionals…