Business Pro Advice

Advice From Business Experts


Sales Strategies That Work – How to Close Deals Effectively

Effective sales strategies require a commitment to continuous improvement, which means establishing metrics and reviewing them on an ongoing basis.

Selecting an effective sales strategy depends upon gaining an in-depth knowledge of your customer and understanding their preferences and barriers to sales, such as price sensitivity or an unwillingness to learn about new products.

Urgency Close

Owning a business can be both rewarding and challenging. One such challenge for sales professionals lies in convincing prospects who don’t seem ready to close on deals.

One effective sales tactic to utilize is creating a sense of urgency among prospects, as this can move them swiftly through their decision-making process and toward becoming buyers.

Scarcity can also help drive urgency during sales closings; telling prospects there are limited products or that only so many clients can be onboarded each week can create fear of missing out and encourage them to sign.

Empathizing with prospects can also be an effective strategy to promote sales. Showing them how your product or solution will satisfy their needs while saving them both time and money can make your pitch more persuasive; and emphasizing its return-on-investment (ROI) could convince prospects to purchase your solution immediately.

Takeaway Close

Takeaway closes are another effective sales closing technique, and can show prospects how your solution addresses an essential business need. Not only that, they demonstrate confidence in what you’re selling them.

When dealing with a customer who wants to control the sale, scarcity-driven strategies might push them away; using urgency instead will add urgency without making them uncomfortable.

Reverse psychology is a sales technique that plays on people’s desire for things they cannot have; for instance, suggesting your solution is too advanced for their company may make them feel they are missing out by not purchasing immediately. Unfortunately, this technique may backfire; therefore it should only be employed with customers that are open and confident enough to move forward with purchasing your solution.

Assumptive Close

The Assumptive Close (AC) is a sales technique which assumes that a prospect wants or is at least ready to move forward with purchasing, rather than waiting until their decision-making stage. AC can be effective when customers exhibit clear buying signals; it speeds up the decision-making stage while skipping it altogether; however, overly aggressive reps should avoid making this assumption too soon and assume their buyer wants something when they don’t.

Trial closes are another variation on the assumptive close, which involves asking prospects questions to gauge their commitment level and reveal any last-minute objections that should be addressed before completing a sale. This strategy allows salespersons to maintain control of conversation while measuring prospects’ readiness to buy, providing valuable insight into sales productivity and creating long-term customer relationships.

Presentation Close

Accomplish deals quickly and effectively by creating a sales presentation tailored to the needs and interests of your audience. By showing that you care about meeting their specific challenges rather than signing them on simply to meet a quota.

Salespeople using this closing strategy take advantage of scarcity to motivate prospects to act immediately by offering time-sensitive offers such as limited-time discounts or exclusive access. When used wisely, this sales strategy can shorten sales cycles and boost conversion rates.

To implement this sales strategy successfully, it’s essential that you can clearly demonstrate how your product has helped other customers in the past. Use graphs and metrics to add credibility and show the value-add of your offering – but be wary not to oversell; doing so may turn off potential prospects who find high-pressure selling tactics off-putting and put off by them.


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