The Role of Augmented Reality in Marketing
AR success lies in understanding customer journeys and creating experiences that enhance lives. To do this effectively requires an inclusive team of specialists working on creating an AR marketing campaign with user needs in mind. AR marketing can create powerful…
Corporate Social Responsibility – Engaging With Communities and Causes
Corporate social responsibility (CSR) refers to businesses’ commitment to supporting both their communities and society as a whole through various practices and efforts, such as philanthropy and community volunteering, environmental efforts, changing production or purchasing processes in order to reduce…
Brand Storytelling in the Age of Social Media
Brands competing to capture consumer attention on social media must use their narrative to elicit an emotional response in consumers – whether that’s joy, sorrow, fear or something in between – with powerful, well-crafted content that has an unmistakable emotional…
International Business Expansion and Global Market Entry
International expansion can be an exciting yet risky venture that requires meticulous planning and strategic management to ensure its success. Make sure your company is financially prepared for global market entry by creating financial projections based on expected sales and…
Innovative Business Ideas For Startups
Coming up with innovative business ideas can be difficult for aspiring entrepreneurs. One approach is to look at current events and trends with a business mind in order to identify possible ideas. Example of Coronavirus Pandemic and Startup Ideas. Other…
Setting Goals for Customer Engagement
Establishing clear short and long-term customer engagement goals is integral to developing an effective strategy. To accomplish this task, identify key metrics to track and set milestones for your teams to accomplish. Customers now expect instantaneous response and a seamless…
The Importance of Market Research for Startups
If you’ve woken up with a brilliant business idea, don’t jump straight to creating a website or launching your product. First, you’ll need to conduct thorough market research. This may not sound exciting, but it’s one of the top reasons…
Strategies for Boosting Sales in a Down Economy
The economy goes through cycles of growth and decline. When a company has a sales strategy that can help it thrive during economic downturns, its revenue stream is less likely to dry up. Strategies for boosting sales in a down…
How to Create Engaging and Impactful Content For Your Business Blog Or Soci
Creating engaging content for your business blog or soci can be tricky. It’s important to consider your audience and what they’re interested in. Engaging content can help grow your brand awareness by encouraging your audience to share it on social…
Tax Implications of Hiring Employees for Your Startup
Employees can cost your startup more than their base salaries and benefits; their presence can result in payroll taxes, equipment expenses, training expenses and loss of productivity. Based on your state’s law, it may also be necessary for employees to…