Brand Storytelling in the Age of Social Media
Brands competing to capture consumer attention on social media must use their narrative to elicit an emotional response in consumers – whether that’s joy, sorrow, fear or something in between – with powerful, well-crafted content that has an unmistakable emotional…
International Business Expansion and Global Market Entry
International expansion can be an exciting yet risky venture that requires meticulous planning and strategic management to ensure its success. Make sure your company is financially prepared for global market entry by creating financial projections based on expected sales and…
Mistakes to avoid when trading ETFs in MENA
Investing is a smart move that can help secure your financial future. However, understanding the different types of investments and knowing how to approach them can be tricky – especially when trading Exchange Traded Funds (ETFs) in the Middle East…